Why

Why? Why are we building this platform? What motivates us? What drives us? Valid questions. And interesting ones. Why, in fact, would somebody take on an endeavor of this magnitude while having a regular middle class life, job, family and…

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Concept

Concept How do we intent to tackle this bottom-up approach of making a community based platform that simplifies the lives of all users? We dubbed a user “Al-e users are “Al-es”. With this we imply a reference to the platform…

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About value.

About value. I believe it is worth it, the moment we can save one person from the implications of an allergic reaction because of overlooked food allergens. Additionally, if we can make the lives of only a few dozen people…

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About my partners.

About founding partners. First and foremost, my long-term partner and team mate is my wife. As team, we have mastered many demanding situations, and then some! Next, a great help is our son. Great for hacking, testing and graphics! Or…

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